About Us

Craftsman working on jewelry with tools and materials on a wooden surface

The Sona Story

Sona was born from a simple belief that gold is more than just jewelry, it is a legacy of love, culture, and self-expression. Rooted in timeless craftsmanship and inspired by modern elegance, we create pieces that celebrate life’s moments, both big and small. Each design reflects a harmony of tradition and contemporary style, ensuring that every Sona creation is not just worn, but cherished for generations.

Crafted for Today, Cherished Forever
Crafted for Today, Cherished Forever
Crafted for Today, Cherished Forever
Crafted for Today, Cherished Forever
Crafted for Today, Cherished Forever
Crafted for Today, Cherished Forever
Crafted for Today, Cherished Forever
Crafted for Today, Cherished Forever

Purpose in Every Detail

Hand holding a large gold nugget with a blurred natural background

I Crafted with Care

Every Sona piece is made with ethically sourced gold and mindful craftsmanship.

Person working on a piece of jewelry with tools in a workshop setting

II Designed for Meaning

From everyday wear to milestone moments, our jewellery carries stories worth cherishing.

Close-up of hands working with clay and a gold ring, possibly in a jewelry-making process.

III Made to Last

With timeless designs and enduring quality, your jewellery becomes a legacy, not just an accessory.

Vision
To redefine the way gold jewelry is experienced, celebrated not just as adornment, but as a timeless symbol of elegance, individuality, and legacy.

Mission
To create jewellery that blends heritage with modern design, crafted responsibly with care and purpose, so every Sona piece becomes a cherished part of life’s journey.

Jewellery That Holds Meaning
Jewellery That Holds Meaning
Jewellery That Holds Meaning
Jewellery That Holds Meaning
Jewellery That Holds Meaning
Jewellery That Holds Meaning
Jewellery That Holds Meaning
Jewellery That Holds Meaning

Behind the Craft

Man with gray hair and glasses wearing a dark shirt against a beige background

From Vision to Legacy

Aarav Mehta

At the heart of Sona is our Founder & CEO, whose vision is to transform gold jewellery into more than just an adornment, it is a story of heritage, artistry, and modern elegance. Guided by passion and purpose, their leadership ensures every creation reflects timeless beauty, ethical craftsmanship, and a commitment to celebrate life’s most meaningful moments.

Founder & CEO

Woman wearing traditional attire with a plain background

Radhika Sen

Head of Design

Manoj Kulkarni

Master Craftsman

Woman with traditional hairdo and bindi on a beige background

Meera Joshi

Sustainability & Ethics Lead

Kabir Malhotra

Chief Operations Officer

Shine Shared

4.6

A Treasure for a Lifetime

I bought a necklace from Sona for my wedding, and it felt like more than jewellery—it felt like heritage. The craftsmanship is flawless, and I know I’ll be passing this piece down for generations.

Aditi M.

Everyday Luxury I Can Truly Wear

What I love most about Sona is how wearable the designs are. I don’t have to wait for a special occasion—their gold pieces elevate my daily look effortlessly.

Rhea K.

Gold That Speaks My Story

Each piece from Sona feels personal. I chose a bracelet that perfectly captures my style, and every time I wear it, people ask about it. It’s become a part of my identity.

Nisha S.

Elegance with a Purpose

Knowing that Sona uses ethically sourced gold made my purchase even more special. I’m not just wearing something beautiful, but something meaningful and responsible.

Kavya N.